Extend’s new customer – Denmark’s leading wine retailer

Pressrelease, Jönköping 2017.10.24

As from October, it’s official that Extend will deliver a new, complete solution for managing H.J. Hansen’s daily operations.

Extend supplies the market with a cloud-based platform to automatically control and synchronize inventory, sales and order information from multiple partners, channels and markets. This allows Extend’s customers to accelerate their growth and take control of logistics costs, resulting in increased efficiency, better margins and more satisfied customers.

Extend is in an expansion phase, both nationally and internationally, and in line with that, the company has signed new deals with several customers this autumn, including Denmark’s largest wine importer.

” This is a project that in the end will give true business value and increase productivity for H.J. Hansen. We have experienced how a highly customized ERP’s, is not able to do the job and is expensive to maintain. We’re confident we will vastly simplify and make life easier for the staff at H.J. Hansen and get the functionality to drive growth for HJ Hansen. Therefor we are eager to get going with the implementation” says Dorthe Priess, CEO of H.J. Hansen Vin A/S.

H.J. Hansen Vin A/S is Denmark’s leading supplier of quality wines with an assortment of more than 2,000 products and has a wide selection of wine and liquor from all over the world. H.J. Hansen supplies to the hotel and restaurant industry as well as general B2B, but also direct sales to private consumers through the nationwide network ”Vinspecialisten”. In addition, H.J. Hansen’s web shop is available 24/7.

“To have H.J. Hansen on board feels great and it is underlining the great momentum that Extend presently have in a global market demanding more competent and versatile order management capabilities. I feel confident that this solution will make a great positive impact in H.J. Hansen’s business, and we highly appreciate the business awarded and the confidence HJ Hansen places on Extend.” says Gabriel Andersson, CEO at Extend

Extend provide H.J. Hansen with a new and complete solution for managing daily operation, enabling them to gain control over the entire order and logistics flow. H.J. Hansen transfer all business processes, except finance and accounting, from the old ERP system to Extend. The Extend platform will be the core application which handles all data for the dimensions: product, customers, suppliers, warehouses, including processes and functionality supporting Multi channel sales including web shop, partner portal (B2B), general sales processes, order and customer service, purchasing and warehouse operations in main warehouse.

H.J. Hansen will move from an IT set up where they had to do a lot of special adjustments and manual work to an application that is focusing on standardized processes in order to simplify and improve the daily work.


For more information, please contact:

Gabriel Andersson, CEO, Extend. +46 (0) 76 310 19 29 or e-mail: gabriel.andersson@extend.se

Dorthe Priess, CEO, H.J. Hansen Vin, +45 63 12 82 40 or email: dpr@hjhansen.dk



About Extend

Extend is a Swedish company that has developed a platform for automatic control and synchronization of inventory, sales and order information against multiple partners, channels and markets. Extend’s customers get built-in logic and real-time data to control their business processes. Better information means better decisions to optimize and develop the business. Extend’s platform is completely modular and flexible to extend functionality when you need it. For more information visit www.extend.se

Think small, Extend

About HJ.Hansen Wine Ltd

H.J.Hansen Wine Ltd. was founded in 1829 and is still family owned (Danish family) which is quite unusual in the wine business today. H.J. Hansen are regarded as one of the leading wine retailers if not THE leading wine retailer in Denmark when it comes to quality wines. Experience and tradition play a main role in this more than 180-year-old success story, although foresight and vision are cast for support.
Through the years, the key words have remained the same: QUALITY, CHOICE AND SERVICE.
H.J. Hansen import wines from all over the world through very close contacts/ relationships with a very well-developed producer network with the very best wines from f.ex. France, Italy, Spain, Chile, Argentina, the US, South Africa, Australia and New Zealand.
The company supply the hotel, restaurant and catering sector as well as the business-to-business sector and private customers. Private customers are mainly supplied through H.J. Hansen’s shops in Odense and Copenhagen and through the voluntary shop chain Vinspecialisten where H.J. Hansen have almost 50 shops all over Denmark.